Leflare for Fishy

"I don't even know what to say about this shoot other than bro came in clutch like the 3rd pedal. Although rushed, the execution on this job was perfect. I mean, look at the first picture... you see how that logo POPS like that... now that's Fishy."

And the little fish on the sleeve is actually Fishy.
Yes, the logo has a name.
There is an "action fish" too, but more on that later.

This is the first Ad campaign for Fishy. Which taught me a lot I'm not gonna lie. It was STRESSFUL. One valuable lesson I learned rather quickly was: Variants can be cool. I made the long sleeve because it was gonna be a windy day at the shoot location. The plan was...well, my plan was to have him take a few pics in the short sleeve and switch if it got too windy. I figured I'd do some close shots and crop in editing. But look at it. The long sleeve quickly became the star out of the group. I definitely need to make this available. So I am.